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Introducing XZ2... and now XZ3!

UGLYDOLL
Visitor

Introducing XZ2... and now XZ3!

I know Sony releases a new Xperia every other quarter, and I've always been good with it, but something about this last go round failed to sit well with me.

Am I buying XZ3 in every color?

OOOOh yeah, it looks incredible as always. BRAVO!

BUT come on, in Japan even IMPRESS WATCH is just now posting reviews of the XZ2 in Japan!

It's just too much, too soon! Especially with XZ2P released just days ago.

https://www.youtube.com/watch?v=vYZmAPecRTI&t=1040s

Come on, this is DAYS old!

I understand the release cycle in Japan has to do with besting Aquos, maybe still Arrows, Galaxy, etc... but come on man, too soon this time.    The USA Xperia facebook page JUST got done telling us how amazing XZ2 was... then oh yeah, XZ3!

The Z3 did so well because you gave it enough time. 

Z4 was quite a ways out... I think Z3 had a full 9 months?

It was also the last time the masses outside Japan were on board.

Please release once per year and then put in some smart marketing?

Get Casey Neistat on and do more fun ads like the " I can hear everything" and the "blues musician" ads from Z3... the Z3 ads were super close to being 100% right on. 

https://www.youtube.com/watch?v=H-3sFrp57mQ

I mean come on, for 2014 this X-Men-ish "I can" stuff is brilliant. 

2 REPLIES 2
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Uliwooly
Expert

Oh the Z3, such a great sexy device, i use one everyday. I agree with you, Sony mobile's marketing here in the US it's zero to none, it has been 2 flagship devices per year, since the Xperia S and Ss, which was EXACTLY the same device; don't take into account the premium versions.  

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Lord_viridis
Expert


@UglyD wrote:

Get Casey Neistat on and do more fun ads like the " I can hear everything" and the "blues musician" ads from Z3... 


God no, Samsung can keep that particular youtuber in their pocket.