Solved after much trialing.
Use this link which explains where to get the usb driver package from android
http://developer.android.com/sdk/win-usb.html
Use this link which explains how to install said driver.
http://developer.android.com/tools/extras/oem-usb.html#InstallingDriver
What that page did not explain is that my device pops up twice in device manager. Once under Portable Devices, and again under Universal Serial Bus controllers->USB Composite Device (the one with a picture of a mobile next to it).
Both of these need their drivers updating with the newly downloaded usb drivers. Now when you plug in your phone and run the 'adb devices' command from a console, you should see your phone listed.
Now go into eclipse and to run your project go to Run->Run Configuration->Target
Select Launch on all compatible devices/AVD's, select Active devices from the drop down menu, then run. It will install to your phone and run, allowing you to debug on your computer.
Not straight forward and not well documented, but I have it working.
